Brand Marketing Manager, APAC Devices - Singapore
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., brand marketing, creative production or brand communications).
Preferred qualifications:
- Understanding of the APAC market landscape with a specific focus on Japan, India, Australia, Taiwan, with experience navigating distinct cultural and consumer nuances of different markets.
- Ability to manage high-stakes, multi-quarter timelines involving high volumes of creative assets across multiple workflows.
- Ability to think at a strategic level while simultaneously taking initiatives to solve challenges.
- Exceptional communication skills with the ability to build trust, manage friction, and influence across Global/Regional/Local teams.
- Exceptional deck-building and narrative-crafting skills, with the ability to synthesize complex information simply and present confidently to senior directors and global leadership.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Serve as the authoritative strategic lead for APAC brand marketing voice for APAC new launches within the global Pixel campaign ecosystem, shaping upstream global strategy to deliver localized regional success.
- Synthesize and inject APAC consumer insights and performance data into upstream global creative and strategic development.
- Evaluate global briefs, concepts, and production phases to ensure multi-channel assets, with a focus on Above the line (ATL) assets, are optimized and "fit for purpose" for the region.
- Adapt global brand platforms to ensure they land authentically within APAC and work with local markets to understand nuances and advocate where there might be gaps.
- Act as the primary regional lead representing Google Pixel's APAC Social Strategy across the broader organization and dedicated global task forces and advocate social-first creative development and platform innovation during upstream global campaign planning.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.