Product Marketing Manager, Google Play
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Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product marketing, growth marketing, or brand management within the technology, consumer internet, or gaming industries.
Preferred qualifications:
- Deep understanding of the APAC digital ecosystem, mobile user behavior, and regional cultural nuances.
- A proven track record of immersion in the gaming industry, with a sharp intuition for mobile and cross-platform gaming trends, community dynamics, and evolving platform ecosystems.
- Ability to parse complex datasets, extract clear strategic narratives, and translate data into high-performing marketing executions.
- Exceptional written and verbal communication skills, with the ability to convey complex strategies simply to both executive leadership and technical teams.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The APAC Platforms and Devices (P&D) Marketing team connects users and developers across Asia-Pacific with Google's foundational ecosystems, including Google Play. Our team designs regional marketing narratives, scales growth frameworks, and engineers the high-impact measurement systems to convert product potential into bottom line impact.
Responsibilities
- Conduct deep-dives into regional market trends, engaged landscapes, and multiplatform gaming dynamics. Translate complex data into high-impact, actionable insights that shape Google Play’s regional product roadmap and marketing engines.
- Design and scale a regional evergreen social playbook for local deployment. Set the strategic direction for content engines, community engagement benchmarks, and social listening frameworks, ensuring a culturally relevant, consistent brand presence that secures long-term brand.
- Serve as a key regional marketing liaison, partnering closely with global and local marketing teams, product managers, partnership managers and external agencies to unify regional execution.
- Drive the Objectives and Key Result (OKR) framework and learnings agendas for multiplatform and social initiatives. Measure campaign impact on Google Play’s bottom line, isolating data-driven optimizations to maximize budget and conversion efficiency.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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