Global Product Solutions Lead, Third Party Incrementality, CPG
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in agency, brand advertising, product marketing, product management or ad sales.
- Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
- Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.
Preferred qualifications:
- Proven track record in navigating through ambiguity, managing multiple cross-functional projects in a matrixed environment.
- Ability to proactively take ownership of projects by setting and achieving milestones, synthesizing input from many stakeholders, creating outputs appropriate to the audience(s) and driving awareness/adoption of final deliverables.
- Ability to create influential relationships with stakeholders and demonstrate executive presence.
- Excellent investigative skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations.
- Excellent storytelling i.e., explaining advanced technical products to audiences and ability to communicate with both business and technical stakeholders.
About the job
Google’s Global Product Solutions organization leads Google’s commercial business strategy, and is responsible for driving adoption of our advertising products. This specific role is focused on third-party (3P) Incrementality and Consumer Packaged Goods (CPG) Sales lift within the Media Effectiveness team.
As a Global Product Solutions Lead, you will leverage your expertise to inspire sellers and customers to expand their adoption of 3P incrementality solutions including CPG Sales lift and the recently launched Meridian GeoX partner program. You will work internally with Product Management, Business Development, and cross-functional GPSL teams to identify product feature gaps and brainstorm solutions to bring to life. You will also partner with regional Go-To-Market and Sales teams to inspire sellers and customers to expand usage of 3P Incrementality solutions.
Above all, you will be passionate about all things measurement, and want to help shape the ever-changing world of online advertising.
You will also help drive the evolution of our 3P incrementality measurement product offerings, including CPG Sales lift and the recently launched Meridian GeoX Partner Program. You will set the strategy to inform product needs and global activation strategy. You will work with stakeholders across Sales, GTM, Product, Business Development, Marketing, and more to launch new initiatives.
Google’s Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives sales effectiveness and return on investment for their brands. As a member of the Media Effectiveness GPSL team, you will be a thought leader in landing our go to market strategy and scaling product adoption globally.
US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Drive successful activation of 3P incrementality solutions globally, including close coordination with Product Management, Business Development, regional product Go-To-Market, other Measurement Global Product Solutions stakeholders, and other cross-functional teams.
- Synthesize and prioritize feedback from go-to-market (GTM) and Sales teams to influence product priorities and strategy for 3P Incrementality solutions. Lead the rollout of product features and capabilities, executing a successful sales activation strategy.
- Help define success metrics, track adoption and business impact, track and report on critical activation metrics for senior Google Global Business Organization and Product as well as Engineering leadership.
- Represent key 3P Incrementality product market/customer needs to Product Management and Go To Market/Sales leadership.
- Engage with sales teams, customers, and regional stakeholders, serving as an authority on 3P Incrementality solutions.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.