Media Manager (English, Japanese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience managing brand and performance media campaigns at the agency and client side.
- Ability to communicate in English and Japanese fluently to interact with internal or external stakeholders.
Preferred qualifications:
- Experience managing integrated advertising (online and offline) for large clients in Japan/APAC with proficiency in Media, Measurement, Google and other Media platforms.
- Understanding of the Japan marketing landscape, including consumer trends, media channels, and ecosystems.
- Ability to demonstrate the impact of campaign strategy and integrated Media optimization toward business goals.
- Excellent communication skills and judgment ability in an ambiguous, fluid environment.
- Interest in AI for Media and Marketing, with the ability to articulate the key use cases for using AI in Media.
About the job
The Media Manager, Japan role is part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, governance, innovation and AI for Google's own marketing efforts. Essentially, the Media Lab aims to be an excellent, AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
As a Media Manager in Japan, you will be part of a team of Media professionals for Google Marketing in Japan. You will provide media expertise to shape the future of a variety of key Google products, including Google AI. You will be a go-to media leader for all things related to advertising online and media within Google Marketing in Japan, managing multi-million dollar integrated advertising programs (across Brand and Performance).
You will closely partner with Product Marketing Managers and Media agencies to build campaign strategies, media plans, measurement and optimization recommendations. You will act as the primary point of contact for local and regional media agency partners (online and offline) for your Google products, ensuring compliance with best practices and guidelines. This role involves oversight of all Brand and Performance advertising done by Google, for Google, in Japan, leveraging both Google’s own platforms and off-network properties. You will manage cross-functional stakeholders and advocate for engaging creative and rich media experiences across online and offline channels.
Responsibilities
- Serve as the principal media authority for selected Google products in Japan, providing strategic oversight to Media agencies.
- Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
- Establish rigorous processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
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