Analyst Relations Insights and Activation Manager, Ads Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing, management consulting, operations, business strategy, ad sales, or analyst relations.
- Experience within the digital advertising landscape, including platforms, trends, and engaged dynamics.
- Experience developing business strategies or managing cross-functional initiatives.
- Experience working with executive stakeholders.
Preferred qualifications:
- Experience in a Marketing, Product Marketing, or Analyst Relations role within the technology, advertising, or commerce sectors.
- Experience scoping, negotiating, and executing co-branded research reports or custom consulting projects with external partners.
- Understanding of the advertising and commerce technology landscape, with knowledge of key-topics such as Search, Video, and AI-driven-marketing.
- Ability to build and manage cross-functional processes that influence-across product, marketing, and sales teams.
- Ability to synthesize highly-complex, technical-product capabilities into clear, compelling narratives and strategic business-value-propositions.
- Ability to operate in a fast-paced-environment, with experience managing complex-projects and engaging with executive-level stakeholders.
About the job
As an Analyst Relations Insights and Activation Manager for Google Ads, you will be a critical member of the team responsible for shaping and strengthening Google Ads and Commerce’s perception and influence within the industry analyst community (e.g., Gartner, Forrester, Consulting Firms, etc.).
In this role, you will be the strategic liaison between our product innovations, product marketing, and the global analyst community. You will shape the narrative for our most critical P0 topics, including Future of Search, YouTube, Commerce and Agentic AI, with analysts and consultants. You will drive the scoping and execution of strategic, co-branded research initiatives to ensure our market outlook is powerfully activated across first/third party events, industry bodies, sales and customers. This role requires a unique blend of product marketing acumen, narrative building, and relationship management.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Partner across Marketing, Product, and Sales to drive proactive engagement with the analyst community, serving as the narrative lead and key AR partner for P0 topics such as Search, YouTube, Commerce, and Agentic AI.
- Scope, align and execute comprehensive analyst briefings and co-branded research initiatives, from conception to publication and activation.
- Leverage product kids and roadmaps to distill complex capabilities into compelling overviews, strategy documents, and presentations tailored for analyst consumption.
- Lead and support critical analyst engagement and content activation during major marketing moments, including Google-owned and industry events.
- Partner with broader Marketing, Communications and Public Relations teams to activate analyst research and claims across owned channels, demand-generation campaigns, and external communications.
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