Product Marketing Manager, YouTube Premium, Global
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing, working across product and growth marketing.
- 2 years of experience in management consulting, corporate strategy, finance, or product marketing.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, partner marketing or research.
- Experience working on a consumer-facing video/subscription product or service in the technology or entertainment industry with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager on the YouTube Premium global marketing team, you will be a central part of the Product Marketing Manager (PMM) function, leading end-to-end core product marketing, driving global business strategy, positioning, and marketing initiatives across the YouTube Subscriptions portfolio to unlock long-term growth for YouTube Premium. You will be responsible for shaping our subscription product marketing and business plan, defining value propositions, steering Stock Keeping Unit (SKU) architecture, influencing ambitious product expansion efforts, and guiding global market expansion.
To do this you will partner closely with Product, Insights, Regional PMMs, and cross-functional leads to ensure strategic alignment and execute marketing plans that drive subscriber acquisition, engagement, and business impact. This is a highly cross-functional role requiring strong strategic thinking, data-driven decision-making, and executional excellence.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the positioning and value proposition for our subscription products. Build and own a unified value proposition and messaging framework, supported by user insights, to guide marketing efforts and ensure consistency across touchpoints.
- Define and refine our global subscription SKU architecture, tiering strategy, and product offerings. Establish business cases and incrementality benchmarks to optimize the portfolio for long-term growth.
- Partner with Product teams to shape the YouTube Premium roadmap, including new features, content partnerships, and key GTM moments. Partner with research teams to enrich understanding of consumers, pricing, and competitive streaming landscapes to inform decision-making. Drive alignment across cross-functional teams.
- Contribute to annual and long-range planning, working closely with leadership to identify, opportunity size, and articulate investment prioritization to spur growth.
- Oversee end-to-end execution for scaling new launches worldwide, coordinating GTM frameworks, buy-flows, and rollout.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.